I believe this is the perfect topic to exit the season before the New Year of magazine promotion and transitions. InStyle focuses, as the name implies, primarily on style and fashion.
The target audience are woman from ages 18 (College years) until 30. My theory behind the magazine consumers are those who can afford expensive clothes but probably even more so those (like me) who wish they could and like to scope out the popular styles to go out and purchase knockout versions.
There are always many fashion spreads featured throughout InStyle in addition to several other regular features to get a better sense of the idea behind the magazine. Being an active reader I can say that the magazine has loyal readers. People who will seek information through web, however also through buying the magazine.
When establishing and focusing on the topic of "Segmenting" I thought of the magazine to be broken down into different components. Value vs. Market. This theory goes back to earlier discussions and chapter outlines.
The magazine as a whole must maintain their goal to meet requirements of how that purchase consumer can be satisfied.
I think it's great because it puts InStyle on a mark to reach beyond what they aspect.
My overall goal and wants for InStyle, is to continue to set the mark readers.
I think within the next upcoming years the idea of branching off with other brands wouldn't be bad to consider. I think it can help them to become more influential and empower the the world of print.
I don't believe print will die. I think it will only get better!!