Ch. 10 - Product Concepts

1. The idea behind the concept is very important, because it leads the audience but also marketers a path to walk along. The major idea behind the magazine is to entertain and inform. 
2. The magazine as a whole believes in their ideas enough to set it on a market trend. 
3. How relevant is the product, I get that aspect from it reputation and creditbility. 
4. You would notice the  magazine to be  mention on many networks as the "GO TO" guide.

Ch. 5 - Developing a Global Vision

An important factor within any brand, is the ability to reach a market on a global standpiont.  What makes developing a global market vauable, is the idea on reaching a grander range of audience. Magazine companies have shown throughout the following years to pay more attention to the "Overseas" market.  Instyle has publication is over 3 other countries. The UK being one of there top market countries. One main reason is due to their fashion clothing market connection. Thinking back to the idealogy of the magazine, mostly being fashion- the magazine must continue to stay connected to a larger networking basis. The value of explantion in Global Market can be both influential and benefical.

Ch. 8- Segmenting and Targeting Markets

I believe this is the perfect topic to exit the season before the New Year of magazine promotion and transitions. InStyle focuses, as the name implies, primarily on style and fashion. 

The target audience are woman from ages 18 (College years) until 30.  My theory behind the magazine consumers are those who can afford expensive clothes but probably even more so those (like me) who wish they could and like to scope out the popular styles to go out and purchase knockout versions. 

There are always many fashion spreads featured throughout InStyle in addition to several other regular features to get a better sense of the idea behind the magazine.  Being an active reader I can say that the magazine has loyal readers. People who will seek information through web, however also through buying the magazine.  

When establishing and focusing on the topic of "Segmenting" I thought of the magazine to be broken down into different components.  Value vs. Market.  This theory goes back to earlier discussions and chapter outlines.  

The magazine as a whole must maintain their goal to meet  requirements of how that purchase consumer can be satisfied. 

I think it's great because it puts InStyle on a mark to reach beyond what they aspect.  

My overall goal and wants for InStyle, is to continue to set the mark readers.  

 I think within the next upcoming years the idea of branching off with other brands wouldn't be bad to consider. I think it can help them to become more influential and empower the the world of print.  

I don't believe print will die. I think it will only get better!!

Ch. 11 - Developing and Managing Products

InStyle magazine promotional ideas venture the most during the holiday season. 

The opportunity where consumers will look for magazines as an influence to save, and things they should invest their time. Readers of Instyle are usually the "curious" people. People who like to know the trend of the season. 

Upcoming within the magazine is the December 2010 issue.

 As I have stated before this has become the most popular issue, in which the preparation and begins early within the year. According to the preview, readers should look forward to a different transition within the magazine , however many of the old values and traits remain.

 Instyle has also teamed up with many environmental organizations to promote their goals and charitable needs. 

 The habits and followings of the magazine, are connecting with the traits of a typical clothing brand. I think one of the major influences to shift the idea with managing and promoting are the constant rumors of the end to print.

Look of the Day - Fashion - InStyle

Ch. 21 - Customer Relationship Management

InStyle magazine values their relationships between Customer and Product (magazine).  

Publication is extremely difficult to maintain due to the various forms of news: whether it is through internet, or related sources. Throughout the chapter i try to understand figure out the puzzle in which InStyle targets and maintain their relationship with costumers. 

InStyle is great with promotions - whether it is contest or exclusive events; The magazine tries their hardest to entertain but also manage a sense of diversity and difference with other magazines on stands. 

Instyle offers a "Instyle Boutique" Offer rewards program.  Members can sign up for updates, and redeem prizes and all access to provided upcoming services. 

http://www.theinstyleboutique.com/pages/rewards

LOOK OF THE DAY!

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A Scott/BFAnyc/Sipa

November 18, 2010

Editor's Pick

Anna Paquin

WHAT SHE WOREPaquin attended the boutiques.com launch party in an oxidized silver Prabal Gurung motocross dress with Cassandra’s gladiator clutch and black peep-toe Christian Louboutin heels.

WHY WE LOVE ITCheck out those curves! The architectural lines of Paquin’s modern metallic dress contoured her figure for stunning results.