Ch. 11 - Developing and Managing Products

InStyle magazine promotional ideas venture the most during the holiday season. 

The opportunity where consumers will look for magazines as an influence to save, and things they should invest their time. Readers of Instyle are usually the "curious" people. People who like to know the trend of the season. 

Upcoming within the magazine is the December 2010 issue.

 As I have stated before this has become the most popular issue, in which the preparation and begins early within the year. According to the preview, readers should look forward to a different transition within the magazine , however many of the old values and traits remain.

 Instyle has also teamed up with many environmental organizations to promote their goals and charitable needs. 

 The habits and followings of the magazine, are connecting with the traits of a typical clothing brand. I think one of the major influences to shift the idea with managing and promoting are the constant rumors of the end to print.