Ch. 10 - Product Concepts

1. The idea behind the concept is very important, because it leads the audience but also marketers a path to walk along. The major idea behind the magazine is to entertain and inform. 
2. The magazine as a whole believes in their ideas enough to set it on a market trend. 
3. How relevant is the product, I get that aspect from it reputation and creditbility. 
4. You would notice the  magazine to be  mention on many networks as the "GO TO" guide.

Ch. 5 - Developing a Global Vision

An important factor within any brand, is the ability to reach a market on a global standpiont.  What makes developing a global market vauable, is the idea on reaching a grander range of audience. Magazine companies have shown throughout the following years to pay more attention to the "Overseas" market.  Instyle has publication is over 3 other countries. The UK being one of there top market countries. One main reason is due to their fashion clothing market connection. Thinking back to the idealogy of the magazine, mostly being fashion- the magazine must continue to stay connected to a larger networking basis. The value of explantion in Global Market can be both influential and benefical.

Ch. 8- Segmenting and Targeting Markets

I believe this is the perfect topic to exit the season before the New Year of magazine promotion and transitions. InStyle focuses, as the name implies, primarily on style and fashion. 

The target audience are woman from ages 18 (College years) until 30.  My theory behind the magazine consumers are those who can afford expensive clothes but probably even more so those (like me) who wish they could and like to scope out the popular styles to go out and purchase knockout versions. 

There are always many fashion spreads featured throughout InStyle in addition to several other regular features to get a better sense of the idea behind the magazine.  Being an active reader I can say that the magazine has loyal readers. People who will seek information through web, however also through buying the magazine.  

When establishing and focusing on the topic of "Segmenting" I thought of the magazine to be broken down into different components.  Value vs. Market.  This theory goes back to earlier discussions and chapter outlines.  

The magazine as a whole must maintain their goal to meet  requirements of how that purchase consumer can be satisfied. 

I think it's great because it puts InStyle on a mark to reach beyond what they aspect.  

My overall goal and wants for InStyle, is to continue to set the mark readers.  

 I think within the next upcoming years the idea of branching off with other brands wouldn't be bad to consider. I think it can help them to become more influential and empower the the world of print.  

I don't believe print will die. I think it will only get better!!

Ch. 11 - Developing and Managing Products

InStyle magazine promotional ideas venture the most during the holiday season. 

The opportunity where consumers will look for magazines as an influence to save, and things they should invest their time. Readers of Instyle are usually the "curious" people. People who like to know the trend of the season. 

Upcoming within the magazine is the December 2010 issue.

 As I have stated before this has become the most popular issue, in which the preparation and begins early within the year. According to the preview, readers should look forward to a different transition within the magazine , however many of the old values and traits remain.

 Instyle has also teamed up with many environmental organizations to promote their goals and charitable needs. 

 The habits and followings of the magazine, are connecting with the traits of a typical clothing brand. I think one of the major influences to shift the idea with managing and promoting are the constant rumors of the end to print.

Look of the Day - Fashion - InStyle

Ch. 21 - Customer Relationship Management

InStyle magazine values their relationships between Customer and Product (magazine).  

Publication is extremely difficult to maintain due to the various forms of news: whether it is through internet, or related sources. Throughout the chapter i try to understand figure out the puzzle in which InStyle targets and maintain their relationship with costumers. 

InStyle is great with promotions - whether it is contest or exclusive events; The magazine tries their hardest to entertain but also manage a sense of diversity and difference with other magazines on stands. 

Instyle offers a "Instyle Boutique" Offer rewards program.  Members can sign up for updates, and redeem prizes and all access to provided upcoming services. 

http://www.theinstyleboutique.com/pages/rewards

LOOK OF THE DAY!

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A Scott/BFAnyc/Sipa

November 18, 2010

Editor's Pick

Anna Paquin

WHAT SHE WOREPaquin attended the boutiques.com launch party in an oxidized silver Prabal Gurung motocross dress with Cassandra’s gladiator clutch and black peep-toe Christian Louboutin heels.

WHY WE LOVE ITCheck out those curves! The architectural lines of Paquin’s modern metallic dress contoured her figure for stunning results.

Ch. 18 - Sales Promotion and Personal Selling

How is Instyle sold?

Is Time.inc making a mistake with an magazine application on the Ipad?

Ch. 16 - Integrated Marketing Communications

Try on the hottest celebrity hair and makeup looks."

Hollywood Makeover

''

Look of the Day - Fashion - InStyle

  

Halle Berry

WHAT SHE WOREFor the Carousel of Hope Ball in Beverly Hills, the stunning star chose a single-shoulder YSL gown and box clutch, along with Penny Previllediamond hoops.

WHY WE LOVE ITHalle Berry gave Old Hollywood style an ultra-modern spin by setting off her tousled pixie with a glam gown. The result was both completely classic and utterly of-the-moment.

Ch. 15 - Retailing " Trip to Vera Wang."

My trip to the one of a kind "Vera Wang," can be sum up in one word Amazing!!!! 
Not only did i live my life long dream of being a bride, but i also was able to choose from thousands of wedding dresses.


This was a great opportunity to look at the brand from a marketing standpoint.  
My best friend accompanied me to the boutique.  
It was a beautiful tuesday morning.  I had my ring and my smile ready to make a grand entrance.  It was extremely difficult trying to arrange an appointment, however the staff was very helpful and loving.  When we first entered the doors of the boutique you can feel a sense of "Elegance."   We were catered to our every need and want.  The brand had some of the top of the line dresses on a waiting list.  


I felt just like a celebrity, without the bank account.  


The wonderful thing of it all, was the amount of respect and care given to each costumer.  
I felt like a princess in paradise.  

Ch. 17 - Advertising and Public Relations (How is InStyle Advertised?)

I've notice throughout my search the way Instyle magazine keeps their "name"  by seeking consumers today through the the form of the internet.  Facebook & Twitter has become the new trend to seek their audience on a faster, and much larger database

InStyle can also be founded mention in television shows such as, Fashion Police or Access Hollywood.

Look of the Day - Fashion - InStyle

Joy Bryant

WHAT SHE WOREThe Parenthood star rocked Ralph Lauren at theDylan's Candy Bar: Unwrap Your Sweet Lifebook party held at the label's Los Angeles store.


WHY WE LOVE ITJoy Bryant made Western wear her own! By belting a classic cable knit cardigan over her frilly floral dress, the outfit became the perfect fall outfit for an urban cowgirl.

Ch. 4 - The Marketing Environment

This review is from: InStyle (2-year) (Magazine)
Not only is this magazine a fun read, but also informative. It gives great ideas on what to wear, what make-up or skin products are the best, the latest hot spots and fun places to go, and great ideas for gifts and parties. The interviews and articles are informative and fun, but my favorite section is when they let you in on a celebrity/prominent person's party or get together. They give you all the details as well as some recipes of items they serve so you could recreate it if you wanted to. I like it so much I actually bought the InStyle Party book! This is a great magazine!




    
This review is from: InStyle (1-year) (Magazine)
Though not particularly interested in all the celebs that appear in In Style, I enjoy this magazine because it covers the fashion world pretty completely in every issue. It's a good resource for keeping up to date about such products as hair styling aids, shoes, perfume, makeup, etc. As in most fashion mags, some of the clothing featured is unwearable for ordinary women, but a good deal of what they show is stylish and practical. It also does a good job illustrating faux pas. I look forward to leafing through each new issue.

This review is from: InStyle (1-year) (Magazine)
Hello, first off, I'm a dad and I got this magazine to add to other subscriptions for my daughter as she went from the tweens to the teens to help introduce her to styles and products in the marketplace.


Oddly enough, I have benefited a lot being able to recommend many of the products advertised therein to her (we used a Neutrogena face wash this week that actually worked!) and to have some idea what to purchase as gifts for other family members, etcetera.


As clothes and cosmetics become more and more expensive it helps to be able to make an informed decision the first time you buy and I enjoy giving many of the products as gifts for birthdays, Christmas, and surprises.


The magazine portrays some glitz but really appears to be excellent in its articles, advice, and the products it advertises (editor: cigarette ads are the exception).


Having run the gauntlet of women's and girls magazines and read all of them that my daughter subscribed to growing up for content and to discuss ideas with her, I recommend this for women and teens.

Taylor Swift: 60 Seconds of Style (InStyle Magazine)

Ch. 6 - Consumer Decision Making

Why would anyone want to buy a magazine today, when most of our information received comes from the wonderful world of web?

"VALUE"

The most important factor within whatever decision making. A lasting brand most convince and persuade a consumer to believe that by buying this product would either benefit or contribute to their lifestyle. The need to want this magazine in your hand. The need to pay $4 as a non-subscriber.

What's great about publication is their ability to entertain. Consumers are drawn not to price, but how different is the material and context proposed.

Instyle has developed different branches in which users can intake more information for the cost.

Example: Website/Mini magazine (Comes inside the monthly issue)/Twitter/ Facebook.

Where is this from?

Trip Around The World In My Closet....

• Shirt:Made in Paris
• Jacket: Made in China
• Jeans: Made in Turkey
• Boots: Made in Europe
• Handbag: Made in China

Wow. I took a whole trip around the world, and it didn't cost me much.

Ch. 3 - Ethics & Social Responsibility

I believe when it comes to business "Social Responsibility" is very important,

because it modes the brand as a whole to become and reach the key factors in business.

InStyle responsibility is to inform, and relate to media. Media is very important within any magazine brand. When they have reach their standard, then they can branch onto many other ventures.

InStyle has develop many different forms of responsibility. One of them being, the ability to be the first circle in the "KNOW."

This factor will set them apart, and also develop a relationship between consumer and brand.

Ch. 2 - Strategic Planning for Competitive Advantage

The overall idea behind the elements of "Strategic Planning," identifies and gives purpose to the brand. Purpose allows marketers to visualize the future behind the brand. Future references are one of the most valuable tools within a company. I believe the idea behind the "Future" modes and create an understanding of what to look forward too.

SWOT ANALYSIS: The strength of InStyle is their committed audience.
The people who are subscribing and have not limited their access due to the economical change.

(Downfall) Technology.
The magazine must maintain the reputation, but also be within the "KNOW."
(Know meaning the tread of social media.)

InStyle's marketing objective is to serve, but also is to become a lasting publication.
In order to maintain those goals, marketers must be in the consumer world.

What do a reader want in their 2011 magazine?
Is Gossip Publication the mark of the trend?
How can InStyle transition from print to digital?

There are different editorial standpoints’ the brand targets.

40% Fashion & Retail
18% Beauty & Health
10% Jewelry
10% Home
5 % Other
1 % Travel
16 % Entertainment & Culture

Analyzing the elements of Corporate Social Responsibility, InStyles top 2 Philanthropic responsibilities are to entertain, and provide its readers the knowledge of fashion and upcoming trends.

The importance of marketers and their relationship with media begins another discussion. In order to proceed with the vision - The team must establish a "NETBOOK." This book is the bible of magazines. It provides contact information’s, but also upcoming new events. These events are beneficial to the achievement of each publication.

Ch. 1 - Overview of Marketing (Brief company history and mission statement)

InStyle, a celebrity, lifestyle and fashion magazine, was launched in June 1994 by Time Inc. and within thirteen years has emerged as one of the most successful magazines on newsstands today.

InStyle takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com which receives over 38 million monthly page views.

On every page, InStyle presents a wide range of fashion, beauty and lifestyle.

The magazine inspires readers to express their individual style and shows the personal side of celebrity.

InStyle Magazine is divided into 3 components:

* The Magazine
* InStyle Makeover
* InStyle.Com


Mission Statement
“InStyle celebrates the private side of public faces, revealing the personal style choices of the world’s most fascinating people. An insider’s guide to the latest trends in beauty, fashion, home, entertaining and charities, InStyle is a trusted, one- stop source for inspiration and ideas. “