Ch. 3 - Ethics & Social Responsibility

I believe when it comes to business "Social Responsibility" is very important,

because it modes the brand as a whole to become and reach the key factors in business.

InStyle responsibility is to inform, and relate to media. Media is very important within any magazine brand. When they have reach their standard, then they can branch onto many other ventures.

InStyle has develop many different forms of responsibility. One of them being, the ability to be the first circle in the "KNOW."

This factor will set them apart, and also develop a relationship between consumer and brand.

Ch. 2 - Strategic Planning for Competitive Advantage

The overall idea behind the elements of "Strategic Planning," identifies and gives purpose to the brand. Purpose allows marketers to visualize the future behind the brand. Future references are one of the most valuable tools within a company. I believe the idea behind the "Future" modes and create an understanding of what to look forward too.

SWOT ANALYSIS: The strength of InStyle is their committed audience.
The people who are subscribing and have not limited their access due to the economical change.

(Downfall) Technology.
The magazine must maintain the reputation, but also be within the "KNOW."
(Know meaning the tread of social media.)

InStyle's marketing objective is to serve, but also is to become a lasting publication.
In order to maintain those goals, marketers must be in the consumer world.

What do a reader want in their 2011 magazine?
Is Gossip Publication the mark of the trend?
How can InStyle transition from print to digital?

There are different editorial standpoints’ the brand targets.

40% Fashion & Retail
18% Beauty & Health
10% Jewelry
10% Home
5 % Other
1 % Travel
16 % Entertainment & Culture

Analyzing the elements of Corporate Social Responsibility, InStyles top 2 Philanthropic responsibilities are to entertain, and provide its readers the knowledge of fashion and upcoming trends.

The importance of marketers and their relationship with media begins another discussion. In order to proceed with the vision - The team must establish a "NETBOOK." This book is the bible of magazines. It provides contact information’s, but also upcoming new events. These events are beneficial to the achievement of each publication.

Ch. 1 - Overview of Marketing (Brief company history and mission statement)

InStyle, a celebrity, lifestyle and fashion magazine, was launched in June 1994 by Time Inc. and within thirteen years has emerged as one of the most successful magazines on newsstands today.

InStyle takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com which receives over 38 million monthly page views.

On every page, InStyle presents a wide range of fashion, beauty and lifestyle.

The magazine inspires readers to express their individual style and shows the personal side of celebrity.

InStyle Magazine is divided into 3 components:

* The Magazine
* InStyle Makeover
* InStyle.Com


Mission Statement
“InStyle celebrates the private side of public faces, revealing the personal style choices of the world’s most fascinating people. An insider’s guide to the latest trends in beauty, fashion, home, entertaining and charities, InStyle is a trusted, one- stop source for inspiration and ideas. “