Monday, October 25, 2010

Ch. 15 - Retailing " Trip to Vera Wang."



My trip to the one of a kind "Vera Wang," can be sum up in one word Amazing!!!! 
Not only did i live my life long dream of being a bride, but i also was able to choose from thousands of wedding dresses.


This was a great opportunity to look at the brand from a marketing standpoint.  
My best friend accompanied me to the boutique.  
It was a beautiful tuesday morning.  I had my ring and my smile ready to make a grand entrance.  It was extremely difficult trying to arrange an appointment, however the staff was very helpful and loving.  When we first entered the doors of the boutique you can feel a sense of "Elegance."   We were catered to our every need and want.  The brand had some of the top of the line dresses on a waiting list.  


I felt just like a celebrity, without the bank account.  


The wonderful thing of it all, was the amount of respect and care given to each costumer.  
I felt like a princess in paradise.  

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