Friday, November 26, 2010

Ch. 21 - Customer Relationship Management




InStyle magazine values their relationships between Customer and Product (magazine).  

Publication is extremely difficult to maintain due to the various forms of news: whether it is through internet, or related sources. Throughout the chapter i try to understand figure out the puzzle in which InStyle targets and maintain their relationship with costumers. 

InStyle is great with promotions - whether it is contest or exclusive events; The magazine tries their hardest to entertain but also manage a sense of diversity and difference with other magazines on stands. 
Instyle offers a "Instyle Boutique" Offer rewards program.  Members can sign up for updates, and redeem prizes and all access to provided upcoming services. 
http://www.theinstyleboutique.com/pages/rewards



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