Look of the Day - Fashion - InStyle

Ch. 21 - Customer Relationship Management

InStyle magazine values their relationships between Customer and Product (magazine).  

Publication is extremely difficult to maintain due to the various forms of news: whether it is through internet, or related sources. Throughout the chapter i try to understand figure out the puzzle in which InStyle targets and maintain their relationship with costumers. 

InStyle is great with promotions - whether it is contest or exclusive events; The magazine tries their hardest to entertain but also manage a sense of diversity and difference with other magazines on stands. 

Instyle offers a "Instyle Boutique" Offer rewards program.  Members can sign up for updates, and redeem prizes and all access to provided upcoming services. 

http://www.theinstyleboutique.com/pages/rewards

LOOK OF THE DAY!

• E-mail
• Share
• RSS

A Scott/BFAnyc/Sipa

November 18, 2010

Editor's Pick

Anna Paquin

WHAT SHE WOREPaquin attended the boutiques.com launch party in an oxidized silver Prabal Gurung motocross dress with Cassandra’s gladiator clutch and black peep-toe Christian Louboutin heels.

WHY WE LOVE ITCheck out those curves! The architectural lines of Paquin’s modern metallic dress contoured her figure for stunning results.

Ch. 18 - Sales Promotion and Personal Selling

How is Instyle sold?

Is Time.inc making a mistake with an magazine application on the Ipad?

Ch. 16 - Integrated Marketing Communications