Friday, September 3, 2010

Ch. 1 - Overview of Marketing (Brief company history and mission statement)

InStyle, a celebrity, lifestyle and fashion magazine, was launched in June 1994 by Time Inc. and within thirteen years has emerged as one of the most successful magazines on newsstands today.

InStyle takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com which receives over 38 million monthly page views.

On every page, InStyle presents a wide range of fashion, beauty and lifestyle.

The magazine inspires readers to express their individual style and shows the personal side of celebrity.

InStyle Magazine is divided into 3 components:

* The Magazine
* InStyle Makeover
* InStyle.Com


Mission Statement
“InStyle celebrates the private side of public faces, revealing the personal style choices of the world’s most fascinating people. An insider’s guide to the latest trends in beauty, fashion, home, entertaining and charities, InStyle is a trusted, one- stop source for inspiration and ideas. “

Followers