Ch. 5 - Developing a Global Vision

An important factor within any brand, is the ability to reach a market on a global standpiont.  What makes developing a global market vauable, is the idea on reaching a grander range of audience. Magazine companies have shown throughout the following years to pay more attention to the "Overseas" market.  Instyle has publication is over 3 other countries. The UK being one of there top market countries. One main reason is due to their fashion clothing market connection. Thinking back to the idealogy of the magazine, mostly being fashion- the magazine must continue to stay connected to a larger networking basis. The value of explantion in Global Market can be both influential and benefical.