The overall idea behind the elements of "Strategic Planning," identifies and gives purpose to the brand. Purpose allows marketers to visualize the future behind the brand. Future references are one of the most valuable tools within a company. I believe the idea behind the "Future" modes and create an understanding of what to look forward too.
SWOT ANALYSIS: The strength of InStyle is their committed audience.
The people who are subscribing and have not limited their access due to the economical change.
(Downfall) Technology.
The magazine must maintain the reputation, but also be within the "KNOW."
(Know meaning the tread of social media.)
InStyle's marketing objective is to serve, but also is to become a lasting publication.
In order to maintain those goals, marketers must be in the consumer world.
What do a reader want in their 2011 magazine?
Is Gossip Publication the mark of the trend?
How can InStyle transition from print to digital?
There are different editorial standpoints’ the brand targets.
40% Fashion & Retail
18% Beauty & Health
10% Jewelry
10% Home
5 % Other
1 % Travel
16 % Entertainment & Culture
Analyzing the elements of Corporate Social Responsibility, InStyles top 2 Philanthropic responsibilities are to entertain, and provide its readers the knowledge of fashion and upcoming trends.
The importance of marketers and their relationship with media begins another discussion. In order to proceed with the vision - The team must establish a "NETBOOK." This book is the bible of magazines. It provides contact information’s, but also upcoming new events. These events are beneficial to the achievement of each publication.
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