Ch. 10 - Product Concepts

1. The idea behind the concept is very important, because it leads the audience but also marketers a path to walk along. The major idea behind the magazine is to entertain and inform. 
2. The magazine as a whole believes in their ideas enough to set it on a market trend. 
3. How relevant is the product, I get that aspect from it reputation and creditbility. 
4. You would notice the  magazine to be  mention on many networks as the "GO TO" guide.